I’ve always been a fan of making things simple and optimising processes. Health, longevity and immediate quality of life are the values that underlie my approach to your 6-pack.


I dreamt of having a great body for as long as I can remember. Before I was old enough to go to the gym, I would sneak upstairs every evening to do press-ups and sit-ups. I built my dream body by 18, and then completely lost it through a personal crisis where depression hit and I lost all interest in exercise. I got myself out of a rut a reset my fitness goals. I went on to dissect every aspect of what makes a successful regimen – training, nutrition, and (the usually overlooked) mindset and lifestyle. I realised that achieving a great body for life isn’t a destination, but a lifestyle. It’s about behaviours and habits that makes the here and now enjoyable, and something that you can stick to long term.

I’m able to maintain a great body these days with ease, because I’ve worked out what gets results, whilst at the same time leaving me feeling great.  The ‘leaves me feeling great’ bit is the important part here. In the past I would cut calories to shed fat, but it was always a miserable process. I was left feeling hungry, and once I’d achieved the goal, I’d crash and end up binging.   These days, fat-loss is a breeze.

I’ve built my ideal body, lost my ideal body, struggled with consistency, tried the low carb/low fat diets that left me feeling hungry, and I’ve felt overwhelmed with all the miss-information out there. Through years of trial and error, I’ve ended up in a place where I’m in charge and I feel great, both on the inside and out.  By bringing this experience to the table, I’m able to help clients fast-track their progress and succeed from day one.

My vision is a vegan world. My mission is to pioneer this by helping people to build the body they want for today, with the health that they want for tomorrow. Health, empathy, and quality of life are the cornerstones of my philosophy.
I invite you to share them with me.


  • I’m supportive, motivational, and I care.  I genuinely care. I love seeing people feel great and reach their potential. This is what lead me to be a coach.
  • I understand what you’re going through and where you want to get to because I’ve been there myself. From a miserable diet and over-weight, to lean, healthy and happy.
  • I disagree with fad diets that severely restrict carbs or fats.  Cutting anything out is unsustainable for long-term success. Instead, I work with you to build a diet that fuels you to perform at your best, with nutrition that your body thanks you for.
  • I know from my own experience of building my ideal body without a gym, that different approaches work for different people. I built my body on a beach in Brazil just with bodyweight. From the boardroom to the beach to the bedroom doorway…I tailor an approach to fit your own individual preferences.
  • My coaching style is professional and focused, yet informal. I want you to feel relaxed and leave every session feeling confident, inspired, and ready for action.
  • I take my clients success seriously and will support you to succeed.


"“I lost 5 kg in less than 3 weeks after working with my Michael and Going vegan. It’s an incredible feeling when you need a new hole in your belt and fit in old clothes. Going vegan has not only been good for my body. It also saves me money. I reduced my daily spending on food for 50%.”

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